Creating a brand identity involves many elements, but one of the most important — and often overlooked — is the colour palette. Your colours will influence how your audience perceives your brand, creating emotional connections and setting the tone for your business. Fortunately, building the perfect palette doesn’t have to be complicated. Whether you’re a beginner or a seasoned designer, there are plenty of tools to help bring your vision to life. Here are some of the top tools to help you create a polished, professional colour palette:
Here are some of the top tools to help you create a polished, professional colour palette:
1. Color Hunt – Inspiring Your Colour Choices
If you’re looking for inspiration, Color Hunt is a fantastic resource. It’s a curated collection of beautifully crafted colour palettes, ideal for those who are just starting out or refining their brand’s visual identity. Browse through hundreds of palettes that other designers have created, or create your own custom set to match your brand’s vibe. The best part? You can easily filter palettes by style, making it quick to find the perfect colours that will resonate with your audience.
2. UI Colors – Tailoring Colours to Your Brand
For more hands-on control over your brand’s colour scheme, UI Colors is a great tool. This custom colour creation platform allows you to experiment with different shades and combinations, giving you complete freedom to design a palette that fits your brand’s personality. Whether you need to match your colours to a specific mood or just want to see how different hues play together, UI Colors lets you create a truly unique palette.
3. Coolors – Perfecting Your Colour Scheme
Coolors is a powerful tool designed for easy colour scheme creation. This tool allows you to generate multiple palettes with just a click of a button, and then fine-tune them until they’re perfect. You can lock in your favourite colours, adjust the shades, and explore complementary hues. Coolors helps you quickly find the ideal colour combinations for your brand, ensuring your colour scheme is both cohesive and on-brand. It's an excellent choice for anyone looking to create polished, professional colour palettes without the hassle.
4. Happy Hues – Visualizing Colours in Action
Choosing the right colours is one thing, but knowing how they’ll appear on your digital assets is another. Happy Hues brings your colours to life by showing you how they look in real-world applications. This tool helps you visualize your colour palette in website designs, apps, and marketing materials. By experimenting with Happy Hues, you can get a clearer picture of how your brand’s colours will interact on-screen and across different platforms. It’s the perfect way to make sure your colours aren’t just beautiful — they’re functional too.
5. Color Contrast Checker – Ensuring Accessibility
Accessibility is key to ensuring that everyone can engage with your brand, regardless of any visual impairments. Color Contrast Checker is an essential tool that helps you test your colours for readability and accessibility. By checking how your text contrasts against its background, you can ensure that your design is both aesthetically pleasing and accessible to all users. This tool helps you meet WCAG guidelines for colour contrast, making sure your brand is inclusive and welcoming to a wider audience.
6. Shader Gradient – Adding Depth and Creativity
For those looking to push their designs further, Shader Gradient allows you to customize gradients for a unique, dynamic touch. Gradients add depth and creativity to your brand's palette, creating smooth transitions between colours that bring energy and texture to your designs. Whether you’re enhancing a website background or adding subtle details to your marketing materials, Shader Gradient is the perfect tool to elevate your colour scheme.
Choosing the right colours for your brand is a critical step in establishing a lasting identity. With the right tools, you can create a colour palette that’s not only visually appealing but also functional, accessible, and on-brand. From exploring palettes to ensuring accessibility, these tools will help you bring your brand to life with confidence. Whether you’re a DIY brander or a seasoned designer, these resources will help you perfect your palette and ensure your brand’s colours work for you across every platform.
Kieran Audsley
Founderli CEO, Founder
