In today’s digital world, your website is often the first impression potential customers have of your business. But is it set up to make a lasting impact? In this guide, we’ll walk you through 13 essential website pages every business needs to succeed in 2024.
From crafting an engaging landing page to optimizing your FAQ section, we’ll explore each page’s role in driving traffic, boosting conversions, and improving user experience. Whether you prefer to group information together into one comprehensive page, separate it into distinct sections on other pages, or even keep details in your footer with no standalone page, the possibilities are endless.
Ready to build a website that works for you? Let’s dive in!
1: Home Landing Page
What is it?
Your home landing page serves as the first point of contact with visitors, making it a crucial element for your website’s success. It’s the space where you define your brand and immediately communicate what your business offers.
Do you need it?
Having a landing page is particularly vital if you want to make an immediate impact and guide users through your site. The key to success is simplicity—opt for a clean layout with easy-to-follow navigation and a visible call to action (CTA), such as "Learn More" or "Get Started."
It's impossible to have a website without having a landing page, so you may as well make it a good one.
Best way to implement:
A well-designed home page should offer clarity—both in terms of what your business does and how it can help solve the visitor’s problem. A clear value proposition placed front and centre will immediately tell users what you offer and why they should care.
For example, at Founderli, our homepage clearly states: "We transform ideas into real businesses." This transparency helps visitors quickly understand what we do and where they should go next.
2: Products/Services Page
What is it?
Your Products or Services page is where the magic happens—where you get to showcase exactly what you offer and explain how it benefits your customers. This page is crucial for potential clients to understand the tangible value your business provides. Whether you’re offering a physical product or a service, this page should clearly define what your offerings are and how they solve customer pain points.
Do you need it?
This page is necessary if your business revolves around tangible offerings that need explanation or if your services have multiple features or variations.
Best way to implement:
To make the most of this page, aim for simplicity and clarity. Break down each product or service into easy-to-digest sections that highlight the core benefits, features, and pricing. At Founderli, we keep our service details integrated with actionable CTAs so that users can jump directly into the next stage of the journey.
3: Benefits Page
What is it?
While your Products/Services page outlines what you offer, the Benefits page digs deeper into how your offerings will improve your customers’ lives. This page should clarify the tangible advantages of working with you and highlight the specific value customers can expect from your products or services.
Do you need it?
This page is a must-have if your offerings require deeper explanation to demonstrate their true value. For simpler services or products, this page might not be necessary.
Best way to implement:
Position the Benefits page immediately after your Products/Services page so customers can easily move from understanding what you offer to why they should choose you. At Founderli, we use this page to further explain the benefits of our services, showcasing how our solutions address real-world business challenges.
4: Pricing Page
What is it?
The Pricing page helps your customers understand the financial commitment involved in choosing your services or products. This page eliminates confusion and provides transparency about what they can expect to pay. It’s crucial if you want to clearly communicate the costs of your offerings and prevent misunderstandings that could delay purchasing decisions.
Do you need it?
Are you trying to sell something? Then yes. It's a must.
Best way to implement:
To implement this effectively, pair pricing with benefits and features so customers can immediately see what they get for their investment. Founderli’s pricing page is designed to educate customers on the value they’ll receive at each tier, helping them understand the investment in relation to their needs.
5: Portfolio/Works/Projects Page
What is it?
If your business is service-based, a Portfolio or Works page is essential for showcasing your expertise and building trust with potential clients. This page lets you demonstrate past successes, highlighting your skills and the results you’ve achieved for other clients. It’s the digital version of a traditional portfolio, making it easy for customers to assess your capabilities.
Do you need it?
This page is most valuable for agencies, consultants, and service-based businesses, but less important for product-based businesses that don’t need to showcase examples of work.
Best way to implement:
To make the most of this page, include visuals, detailed descriptions, and testimonials to illustrate the impact of your work. A content management system (CMS) is ideal for updating your portfolio regularly. At Founderli, we plan to feature client case studies as soon as we have more customer success stories to share.
6: Testimonials Page
What is it?
Testimonials play a vital role in building trust and credibility for your business. By showcasing positive experiences from satisfied customers, you provide and build social proof that can influence potential buyers. This page is especially important for service-based businesses where customers rely on the experiences of others to gauge the quality and reliability of your offerings.
Do you need it?
If you’re in a service-based business, testimonials are a must-have. They provide reassurance to new customers who may be unsure about the quality or value of your services.
Best way to implement:
To effectively implement a Testimonials page, place these stories throughout your site, particularly on the Products/Services and Benefits pages. At Founderli, we currently don't have testimonials, although we're working hard to get them!
7: FAQ Page
What is it?
The FAQ page is an invaluable tool for addressing common questions and concerns, helping to reduce friction in the customer decision-making process. By providing clear answers to frequently asked questions about your products, services, or policies, you can eliminate confusion and help potential customers make more informed choices.
Do you need it?
This page is necessary if your service or product is complex or requires additional explanation. However, if your business is straightforward and self-explanatory, an FAQ page may not be required, but regardless there will still be opportunities to add value to users with an FAQ page.
Additionally, FAQs are an opportunity to enhance your SEO, copywriting and CTAs for your site.
Best way to implement:
To make the most of your FAQ page, include concise answers to common inquiries and ensure that the page is easily accessible through navigation or within the footer. Founderli’s FAQ section is integrated into key service areas, ensuring that users can quickly find answers to their questions without navigating away from the page they’re on.
8: Contact Page
What is it?
Your Contact page is the gateway for potential customers to get in touch with your business. It’s essential for providing multiple ways for visitors to reach out, whether via email, phone, or booking options. A well-designed Contact page fosters communication and makes it easy for customers to ask questions, schedule consultations, or inquire about services.
Do you need it?
This page is critical if you want to encourage engagement and provide support to potential or existing customers. If your business operates entirely online with automated systems, you may not need a traditional contact page.
Best way to implement:
For optimal results, include a contact form, along with multiple communication channels like email, phone, or even a scheduling link for consultations. Founderli uses a "Talk to our CEO" button, allowing potential customers to have a personal, high-touch experience right from the start.
9: Blog Page
What is it?
A Blog page serves as a powerful tool for content marketing, allowing you to share valuable insights, industry updates, and tips with your audience. By regularly updating your blog, you can build authority in your niche, engage with potential customers, and improve your website’s SEO. A well-maintained blog provides ongoing value, keeps your audience engaged, and drives organic traffic to your site.
Do you need it?
A Blog page is essential if you want to establish your brand as an authority in your industry and attract organic traffic from search engines. If you’re unable to consistently create high-quality content, you may want to reconsider this page or maintain it at a basic level.
Best way to implement:
For the best results, focus on regularly publishing informative content that resonates with your target audience. Founderli’s blog covers a wide range of business topics, from startup tips to case studies, to attract entrepreneurs looking for expert guidance. We leverage AI technology to produce 3 to 4 high-quality articles per day.
10: About Page
What is it?
The About page serves as an introduction to your business, providing a behind-the-scenes look at your mission, values, and team. It humanizes your brand and helps establish an emotional connection with your audience, which can be key to building trust and long-term relationships.
Do you need it?
If you want to communicate the story behind your business and share your values, the About page is essential. For product-based businesses with minimal customer interaction, however, this page may be less necessary.
Best way to implement:
When crafting your About page, focus on storytelling. Share your journey, your company’s mission, and what drives you. Founderli’s About page emphasizes our commitment to helping founders bring their ideas to life, giving visitors a clear understanding of why we do what we do.
11: Meet the Team Page
What is it?
A Meet the Team page showcases the individuals behind your brand, helping to personalize your business and build trust. By highlighting the expertise, roles, and personalities of your team members, you show your customers that there are real people dedicated to their success. This page can also give visitors a sense of who they’ll be working with, making them feel more comfortable and confident in their decision to engage with your business.
Do you need it?
This page is particularly important if you have a small team or if you want to emphasize the people behind your brand. However, if you run a one-person operation or prefer to focus entirely on the product, this page may not be necessary.
Best way to implement:
To implement this page effectively, include photos, bios, and details about each team member's role and expertise. Founderli plans to feature our team members on our website as we grow, emphasizing their unique strengths and roles in helping clients launch their businesses. Most website choose to include a Meet the Team section within the About page.
12: Sitemap Page
What is it?
The Sitemap page provides an organized list of all the pages on your website, helping search engines navigate your content. This page is often used by search engines to index your site more effectively, but it can also be a valuable resource for users who want to find specific pages quickly.
Do you need it?
This page is necessary for websites with many pages or complex navigation. However, for smaller websites or simpler sites with limited content, it might not be required. That said, it's easy to do and there's no reason not to do it.
Best way to implement:
To make the most of a Sitemap page, ensure it is always up-to-date and easy to find, typically linked in the footer. This ensures that both users and search engines can quickly find what they need on your site.
13: 404 Page
What is it?
The 404 page is what users see when they attempt to visit a non-existent or broken page on your website. A custom 404 page can guide users back to your homepage, a relevant category page, or provide a search bar to help them find what they were looking for.
Do you need it?
It's a nice to way, but it's not essential. We have chosen to have one at Founderli, purely because it was easy to set up, and it ensures that users aren’t left stranded with a generic error message. A well-designed 404 page can help users stay engaged with your site.
Best way to implement:
For an effective 404 page, use a clear message, a friendly tone, and intuitive navigation options to keep users on your site. At Founderli, we use our 404 page to direct users back to our landing page.
Summary
Building a successful website in 2024 requires more than just a pretty design—it’s about having the right pages in place to guide users through their journey with your business. By including essential pages such as the home landing page, services, benefits, testimonials, and blog, you can create an engaging user experience that builds trust and encourages conversions.
Focus on clarity, simplicity, and helpful navigation to ensure your visitors can easily find what they need and take the next steps toward becoming loyal customers.
Kieran Audsley
Founderli CEO, Founder
